Benefits for the Industry and Consumers
- How will consumers benefit from
the introduction of a .travel TLD?
Consumers will know that the operators
of .travel web sites
meet clear, standard and objective criteria.
They will know that names registered in
the .travel TLD have
met published standards as established
organizations. Thus, consumers can have
greater confidence purchasing travel over
the Internet through .travel
- How will the travel industry
benefit from this development?
Businesses that register .travel
domain names will be found in one location
and will be instantly seen by consumers
as recognized travel businesses with regard
to conducting e-commerce transactions.
This will serve the industry as well,
since .travel enables
the trade to confidently conduct business
with other .travel domain
name holders that they may not know.
The .travel TLD will
also enable the .travel
Directory, permitting both travelers,
and the travel and tourism trade, to more
efficiently locate precise and detailed
information about any travel or tourism
offerings of .travel
registrants, via the Internet. The .travel
Directory will provide a precise catalog
of virtually every product or service
offered by .travel registrants
to a degree of detail that has never before
been available. Acting as an advanced
sales and marketing tool, the Directory
will distribute company, product and service
information to prospective business partners
and consumers alike, based on each query
made. The .travel TLD
and the .travel Directory
are a means to increase revenues for all
registrants across the full spectrum of
travel providers and purveyors, through
efficiently matching buyers and sellers.
- My company currently has a ".com"
name; why should I change to .travel?
Unlike “.com”, “.org”,
“.co.uk” or the other top
level domains available on the Internet
today, .travel will be
an industry-sponsored, industry-restricted
top level domain which ensures that all
.travel web sites will
be held only by legitimate travel organizations.
In addition to protection against cyber-squatting,
name selection requirements will eliminate
speculative purchases of registrations.
- What are some of the value-added
services offered by Tralliance?
Tralliance will offer a number of directory,
search and navigation services to all
.travel domain name holders
and directory subscribers. Some of the
value-added services will be:
- An alphabetical (and by country) directory
of travel providers and purveyors featuring
their key products and services, contact,
and other relevant information
- A "Whois" directory, providing
information about who owns a domain
name e.g., Who is Tralliance.travel?
- Consumers' information access, e.g.,
typing www.directory.travel into your
browser bar will take you to the directory.